Case Study
Brigham Research Institute Website Migration
Project Overview
Successfully led the migration of Brigham and Women’s Hospital’s, Brigham Research Institute website from TeamSite CMS to WordPress. This comprehensive transition involved creating original graphic designs, developing visually cohesive templates, selecting strategic color palettes, and implementing intuitive user experience improvements.
My Role and Responsibilities
Goals/Objectives:
- Consolidate thousands of pages into an intuitive, user-friendly structure.
- Improve overall accessibility, usability, and content management workflows.
- Ensure compliance with institutional brand and accessibility standards.
- Empower staff with minimal technical experience to manage content independently.
Role & Responsibilities:
- Project lead, overseeing end-to-end migration.
- Collaborated extensively with multiple stakeholders.
- Managed user-centered design, technical development, training, and post-launch support.
UX Strategy:
- Implemented a user-centered design approach emphasizing intuitive navigation and content accessibility.
- Focused on empowering end-users through simplified content management interfaces and training.
User Research & Analysis
- Conducted stakeholder interviews and surveys to understand key user needs and pain points.
- Analyzed existing user behavior and site analytics to inform new site structure.
Wireframing & Prototyping:
- Developed detailed wireframes to map out content hierarchy and user navigation paths.
- Created interactive prototypes using Adobe XD and Figma to visualize and test new interfaces.
Iterative Testing & Validation:
- Executed iterative usability testing sessions to validate designs and navigation.
- Refined prototypes based on continuous stakeholder and user feedback.
Process & Approach:
- Employed agile methodologies, including regular sprints and stakeholder reviews.
- Used visual tools (wireframes, user flows, and prototypes) to facilitate clear communication and iterative improvements.
Challenges & Solutions:
- Challenge: Complex content structure and extensive volume of pages.
- Solution: Implemented a simplified and intuitive information architecture through card sorting and continuous validation.
- Challenge: Limited technical proficiency among staff.
- Solution: Provided comprehensive training and created user-friendly backend interfaces.
Outcomes & Results:
- Successfully migrated thousands of pages onto a streamlined WordPress CMS.
- Improved user satisfaction and efficiency, reducing content management time significantly.
- Received positive user feedback regarding enhanced usability and ease of use.
